Social Media Growth Manager

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

We're looking for a Social Media Growth Manager who understands how algorithms work, knows why content goes viral, and can turn those insights into repeatable, scalable growth systems.

This is not a traditional social media management role. You won't be managing content calendars, scheduling posts, or focusing on community engagement. You'll be engineering organic growth at scale.

• Your challenge? Build the organic distribution engine that makes our brands impossible to ignore.
• You'll have the freedom to design, test, and scale organic growth strategies across TikTok, Instagram, and emerging social platforms.
• It's not about managing individual posts. It's about building the systems behind millions of views.
• Engineer viral growth: Develop and execute organic growth strategies designed to maximize reach, engagement, and distribution at scale.
• Build multi-account distribution networks: Design and manage networks of social accounts that amplify content, accelerate reach, and create sustained audience growth.
• Turn trends into growth opportunities: Identify emerging trends, viral formats, and algorithm shifts, then rapidly translate them into content strategies.
• Scale content production with AI: Leverage AI-powered tools, automation, and content workflows to produce and distribute high volumes of content efficiently.
• Activate creator networks: Develop creative concepts, briefs, and distribution strategies that hundreds or thousands of creators can execute.
• Build systematic experimentation: Continuously test hooks, formats, retention structures, publishing strategies, and distribution tactics to identify what drives exponential growth.
• Optimize for algorithm performance: Analyze retention, completion rates, shares, replays, and distribution velocity to understand what works and scale winning approaches.
• Create repeatable growth engines: Transform successful experiments into scalable systems that can be replicated across brands, accounts, and markets.