Partnerships Manager- Paytm Ads

About the Role

We are looking for a commercially driven Partnerships Manager to build and scale new monetization channels through strategic partnerships.

The role will be responsible for identifying, negotiating, launching, and growing partnerships across third-party publishers, affiliate partners, advertising platforms, research companies, and other ecosystem partners.

This is a hands-on role spanning the entire partnership lifecycle — from identifying the right partners and negotiating commercials to contracting, product/tech integration, launch, and ongoing revenue growth.

The ideal candidate will have a strong understanding of digital monetization and have previously created or scaled revenue channels through partnerships, rather than simply managing existing partner relationships.

What You Will Do

• Build the 3P Publisher Business
• Identify and build relationships with third-party publishers/platforms with monetizable inventory.
• Develop the partnership proposition, commercial model, and go-to-market approach for bringing publishers onto the platform.
• Evaluate publisher opportunities based on inventory quality, scale, monetization potential, economics, and strategic fit.
• Own the partner lifecycle from initial outreach and commercial discussions through integration, launch, and scale.
• Work closely with Product, Engineering, Ad Operations, Data, and other teams to onboard and scale publisher partners.
• Build New Monetization Partnerships
• Identify and develop partnerships across multiple areas, including:
• Advertising / AdTech partners
• Third-party publishers
• Affiliate / commerce partners
• Market research and survey companies
• Demand- and supply-side platforms
• Other emerging monetization partners and platforms
• Commercial Negotiations & Deal Closure
• Lead commercial discussions with prospective and existing partners.
• Structure commercials, revenue shares, pricing, and incentive mechanisms that create sustainable economics for both parties.
• Negotiate contracts, commercials, SLAs, and other partnership terms.
• Work closely with Legal, Finance, and other internal teams to close agreements and get partnerships live.
• Own the commercial relationship throughout the partnership lifecycle.
• Grow and Monetize Existing Partnerships
• Develop relationships with existing partners and identify opportunities for incremental revenue and business growth.
• Track partner performance and identify opportunities to improve revenue, yield, volume, and margins.
• Build joint business plans with strategic partners.
• Identify new use cases, inventory, products, or geographies that can expand the partnership.
• Act as the commercial owner for the partner relationship.
• What We're Looking For
• Must-Have
• 7–10 years of experience in partnerships, business development, monetization, AdTech, affiliate, digital media, publisher partnerships, or related areas.
• Strong experience in building revenue/monetization channels through external partnerships.
• Experience working directly with publishers, advertising partners, affiliate platforms, research companies, AdTech companies, or other digital ecosystem players.
• Demonstrated ability to identify, negotiate, and close commercial partnerships.
• Strong commercial understanding, with the ability to discuss revenue share, pricing, margins, yield, incentives, and business economics.
• Experience taking partnerships from concept → negotiation → contract → integration → launch → scale.
• Comfortable working cross-functionally with Product, Engineering, Legal, Finance, Operations, and Sales.
• Strong analytical and problem-solving skills, with the ability to use data to identify opportunities and improve partner economics.
• Excellent communication, stakeholder management, and negotiation skills.
• Good to Have
• Experience in AdTech / digital advertising / publisher monetization.
• Experience with 3P publisher ecosystems and advertising inventory monetization.
• Experience with rewarded advertising, offerwalls, surveys/research, affiliate commerce, or performance marketing.
• Existing relationships across publishers, AdTech platforms, research companies, or affiliate ecosystems.
• Experience working in a high-growth environment where partnerships need to be built from scratch rather than managed through an established playbook.