CRO specialist

About this role

Design and run A/B tests that directly impact subscription growth for one of Europe's leading EdTech platforms – 1M+ users, real experiments, measurable results.

We’re looking for a Conversion Rate Optimization (CRO) Specialist (gn) to join our Product Growth Team and help drive one of sofatutor’s most important goals: turning more parents into customers who trust us to support their children’s learning journey. In this role, your work will have a direct and measurable impact on the company’s success.

By designing and running smart, strategic A/B tests, you’ll help increase user acquisition, activation, and retention across our subscription-based learning products. You’ll collaborate closely with designers, developers, data analysts, and senior leadership to uncover high-potential growth opportunities and turn insights into real results.

📍 100% remote (EMEA) | ⏳ 32-40h/week

Your Tasks:

• Define and implement growth experiments across the funnel — from hypothesis to launch and evaluation.
• Maintain a clear pipeline of experiments based on impact, effort, and learning value.
• Collaborate closely with design, engineering, and key stakeholders to translate testing concepts into high-quality experiments.
• Leverage analytics, user research, competitor insights, and best practices to identify opportunities and build strong hypotheses.
• Share experiment results, insights, and learnings transparently with the team and stakeholders to drive alignment and continuous improvement.

What you bring to the table:

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A minimum of 2 – 4+ years of experience in conversion rate optimization (CRO), website optimization, or growth-focused roles.

• A strong track record of designing and executing experiments that resulted in measurable business outcomes (e.g., increased conversion rates, revenue uplift).
• Experience working in high-velocity testing environments and a drive to continuously improve experimentation speed without sacrificing quality or learning value.
• Advanced analytical capabilities with hands-on experience interpreting quantitative data from platforms such as GA4, Amplitude, or Power BI.
• Strong conceptual thinking, with the ability to structure and prioritize experiments around strategic growth objectives.
• Proficiency in Figma or equivalent design tool is essential, with the ability to independently produce high-fidelity, multi-variant test concepts.
• Excellent communication skills in English, with the ability to present insights and strategies clearly to stakeholders across functions and seniority levels.
• Experience with A/B testing tools (e.g., Convert) and familiarity with complementary insight tools (e.g., Hotjar).
• Preferred qualifications (not required): German language skills to better understand customer needs in DACH markets.

What we offer

• Flexible Work: Flexible hours, remote-first, work all over the EU
• Team Events: Regular meetups – online and in Berlin.
• Extra Time Off: 2 paid volunteering days + Dec 24 & 31 off.

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